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P&G’s Herbal Essences Commits to a Healthier Planet

Partners with The Nature Conservancy and TerraCycle to plant trees and donate benches.

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By: Charlie Sternberg

Associate Editor

As a part of its new “Renew the Forest” program, Herbal Essences is partnering with The Nature Conservancy (TNC) and TerraCycle to plant trees and donate park benches.   In support of TNC’s Plant a Billion Trees program, Herbal Essences will plant one tree in the U.S. for every purchase of two select bio:renew shampoo and/or conditioner products from Walmart or Walmart.com during the month of April (with a minimum of 34,482 trees, and up to 58,000 trees).   Also, Herbal Essences will donate ...

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